{"id":4221,"date":"2024-07-31T10:41:44","date_gmt":"2024-07-31T08:41:44","guid":{"rendered":"https:\/\/www.wineterroir.it\/wine-terroir-import-mercuri-wine-club-horeca-wine-culture\/"},"modified":"2024-07-31T10:41:44","modified_gmt":"2024-07-31T08:41:44","slug":"wine-terroir-import-mercuri-wine-club-horeca-wine-culture","status":"publish","type":"post","link":"https:\/\/www.wineterroir.it\/en\/wine-terroir-import-mercuri-wine-club-horeca-wine-culture\/","title":{"rendered":"Wine Terroir Import and Mercuri Wine Club: Raising Wine Culture in the Horeca Trade"},"content":{"rendered":"\t\t
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An Innovative Partnership to Raise Wine Culture: Training for the Horeca Trade, Starting with Restaurants and Wine Shops<\/h2>\n\t\t\t\t\t

At a time when the Horeca<\/strong> trade faces significant challenges, not least a shortage of skilled staff, Wine Terroir Import<\/strong> is taking a step forward. We are delighted to announce our strategic partnership with Mercuri Wine Club<\/strong>, led by the expert Cristina Mercuri DipWSET<\/strong>. This collaboration stems from our firm belief that wine culture<\/strong> and wine education<\/strong> are fundamental to the success of our clients<\/strong> in the B2B trade: restaurants, wine shops and wine bars.<\/p>\n\t\t\t\t\t

The Challenge Facing the Horeca Trade: Staffing and Wine Training<\/h3>\n\t\t\t\t\t

The restaurant<\/strong> and wine shop<\/strong> sector is going through a period of transformation. The shortage of skilled staff <\/strong>has become a growing concern, with a direct impact on the quality of service and the customer experience. As importers and distributors<\/strong> of quality wines, we recognise that our role<\/strong> goes beyond simply supplying products: we must be partners in the growth<\/strong> and success of our clients.<\/p>\n\t\t\t\t\t

Our Response: Wine Culture and Wine Education<\/strong><\/p>\n\t\t\t\t\t

Our partnership with Mercuri Wine Club<\/strong> is our practical response to these challenges. By offering top-level training<\/strong>, we aim to:<\/p>\n\t\t\t\t\t

1. Bridge the Knowledge Gap<\/strong>: Give restaurant and wine shop staff the skills they need to excel in wine service.<\/p>\n\t\t\t\t\t

2. Enhance the Customer Experience<\/strong>: Well-trained staff mean happier, more loyal customers.<\/p>\n\t\t\t\t\t

3. Boost Sales<\/strong>: Greater wine knowledge translates into a better ability to recommend and sell.<\/p>\n\t\t\t\t\t

4. Create Added Value<\/strong>: We offer our B2B clients not only quality products, but also the tools to make the most of them.<\/p>\n\t\t\t\t\t

Mercuri Wine Club and Cristina Mercuri DipWSET: A Partner of Excellence<\/strong><\/p>\n\t\t\t\t\t

Cristina Mercuri<\/strong>, with her extensive experience and as a candidate for the Master of Wine<\/strong> title, brings an unrivalled level of expertise. Mercuri Wine Club<\/strong> offers:<\/p>\n\t\t\t\t\t

- WSET courses<\/strong> tailored to the needs of the Horeca trade<\/p>\n\t\t\t\t\t

- Specialist masterclasses<\/strong> on topics relevant to restaurants and wine shops<\/p>\n\t\t\t\t\t

- Bespoke consultancy<\/strong> to improve wine lists and staff training<\/p>\n\t\t

\n \t\t\t\"Cristina\t\t\t\t\t

Cristina Mercuri DipWSET and Mercuri Wine Club<\/p>\n\t\t\n<\/div>\n\t\t\t

An Exclusive Offer for Our Clients<\/strong><\/p>\n\t\t\t\t\t

As part of this partnership, from today we are offering all our clients an exclusive 15% discount code<\/strong> on all Mercuri Wine Club<\/strong> courses and training activities. To obtain your code, contact us at info@wineterroir.it<\/strong><\/u><\/a>. <\/p>\n\t\t\t\t\t

Once you have your discount code and have chosen your course, simply enter it at checkout to receive a 15% discount<\/strong> on the total and complete your enrolment.<\/p>\n\t\t\t\t\t

The full training programme is available at www.wine-club.it<\/strong><\/u><\/a> and is continually expanded throughout the year. <\/p>\n\t\t\t\t\t

The main course locations are: <\/p>\n\t\t\t\t\t

-\tMilan<\/strong><\/p>\n\t\t\t\t\t

-\tTrento<\/strong><\/p>\n\t\t\t\t\t

-\tRome<\/strong><\/p>\n\t\t\t\t\t

-\tAsti<\/strong><\/p>\n\t\t\t\t\t

-\tNaples<\/strong><\/p>\n\t\t\t\t\t

-\tPalermo<\/strong><\/p>\n\t\t\t\t\t

-\tVerona<\/strong><\/p>\n\t\t\t\t\t

-\tTaranto<\/strong><\/p>\n\t\t\t\t\t

For groups of students, bespoke courses and events<\/strong> can also be arranged, with dates, times and venues tailored to the specific needs of the Horeca<\/strong> trade.<\/p>\n\t\t\t\t\t

Why This Partnership Matters for the Horeca Trade<\/strong><\/p>\n\t\t\t\t\t

1. Tackling the Shortage of Skilled Staff<\/strong>: By training existing staff and attracting new talent to the sector.<\/p>\n\t\t\t\t\t

2. Improving Competitiveness<\/strong>: By giving restaurants and wine shops the tools to stand out in a crowded market.<\/p>\n\t\t\t\t\t

3. Promoting Wine Culture<\/strong>: By raising the level of wine knowledge and appreciation among trade professionals.<\/p>\n\t\t\t\t\t

4. Building an Ecosystem of Value<\/strong>: By connecting importers, restaurateurs and educators for mutual benefit.<\/p>\n\t\t\t\t\t

How to Make the Most of This Opportunity<\/strong><\/p>\n\t\t\t\t\t

1. Staff Training<\/strong>: Enrol your team on WSET courses or specialist masterclasses.<\/p>\n\t\t\t\t\t

2. Consultancy<\/strong> for Your Business: Take advantage of the consultancy services to optimise your wine offering.<\/p>\n\t\t\t\t\t

3. Networking<\/strong>: Attend training events to build valuable connections within the trade.<\/p>\n\t\t\t\t\t

The partnership between Wine Terroir Import<\/strong> and Mercuri Wine Club<\/strong> represents our tangible commitment<\/strong> to the Horeca<\/strong> trade. By investing in training<\/strong> and wine culture<\/strong>, we not only supply quality wines but also provide the tools to make the most of them. <\/p>\n\t\t\t\t\t

Together, we can raise the standards of the trade<\/strong> and meet today's challenges with innovative, valuable solutions.<\/p>\n\t\t\t\t\t

Ready to turn challenges into opportunities? Contact us today at info@wineterroir.it<\/strong><\/u><\/a> to receive your exclusive 15%<\/strong> discount code<\/strong> and begin your journey of growth with Mercuri Wine Club<\/strong>. Together, we can build a brighter future for the Italian Horeca<\/strong> trade!<\/p>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

An Innovative Partnership to Raise Wine Culture: Training for the Horeca Trade, Starting with Restaurants and Wine Shops<\/p>\n","protected":false},"author":1,"featured_media":3185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4180],"tags":[],"class_list":["post-4221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nWine Terroir Import and Mercuri Wine Club: Raising Wine Culture in the Horeca Trade - Wine Terroir<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wineterroir.it\/en\/wine-terroir-import-mercuri-wine-club-horeca-wine-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wine Terroir Import and Mercuri Wine Club: Raising Wine Culture in the Horeca Trade - 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