{"id":4222,"date":"2024-08-02T13:20:23","date_gmt":"2024-08-02T11:20:23","guid":{"rendered":"https:\/\/www.wineterroir.it\/dealcoholised-wine-survey-evolving-market\/"},"modified":"2024-08-02T13:20:23","modified_gmt":"2024-08-02T11:20:23","slug":"dealcoholised-wine-survey-evolving-market","status":"publish","type":"post","link":"https:\/\/www.wineterroir.it\/en\/dealcoholised-wine-survey-evolving-market\/","title":{"rendered":"Dealcoholised Wine Survey: Analysing an Evolving Market"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4222\" class=\"elementor elementor-4222 elementor-3191 elementor-bc-flex-widget\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2520457 e-con e-atomic-element e-flexbox-base e-default-div wt-n-body \" data-id=\"2520457\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2520457\" data-e-type=\"e-flexbox\" data-id=\"2520457\">\n    \t\t\t<h2 data-interaction-id=\"96b591d\" class=\"e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"96b591d\">Dealcoholised Wines: Market Trends and Changing Consumption Habits \u2013 A Survey on the Future of Wine<\/h2>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"5d09e44\" data-e-type=\"widget\" data-id=\"5d09e44\">The wine world is undergoing a significant transformation, with <strong>dealcoholised wines<\/strong> emerging as a fast-growing trend. According to a recent report by Grand View Research [1], the global dealcoholised wine market is set to grow at a compound annual growth rate (CAGR) of <strong>7.9<\/strong>% from 2024 to 2030, reaching a value of 3.78 billion dollars by 2030.<\/p>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"4757255\" data-e-type=\"widget\" data-id=\"4757255\">This growth is driven in part by a shift in drinking habits, particularly among young people. A study by the Osservatorio Permanente Sui Giovani e l&#x27;Alcol found that the proportion of drinkers aged 15 to 19 fell markedly between 2000 and 2015 [2], pointing to a trend towards healthier lifestyle choices.<\/p>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"b639b47\" data-e-type=\"widget\" data-id=\"b639b47\">At <strong>Wine Terroir Import<\/strong> we always keep a close eye on new dynamics in the industry, which is why we have decided to launch an in-depth survey into this phenomenon. Our aim is to gain a better understanding of the <strong>perceptions<\/strong>, drinking <strong>habits<\/strong> and market <strong>opportunities<\/strong> surrounding <strong>dealcoholised wines<\/strong> and non-alcoholic drinks in the Italian wine sector.<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"3167551\" class=\"wt-n-h e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"3167551\">Exploring the Future of Dealcoholised Wine<\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"d70d296\" data-e-type=\"widget\" data-id=\"d70d296\"><strong>Dealcoholised wines<\/strong> represent an intriguing development in the world of wine. They offer an alternative for those who want the taste of <strong>wine<\/strong> without the alcohol, opening up new drinking occasions and market possibilities. This trend ties in with the growing interest in a healthier<strong> lifestyle<\/strong>, which is leading many consumers to actively seek to cut down on their alcohol intake.<\/p>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"b14884b\" data-e-type=\"widget\" data-id=\"b14884b\">However, many questions remain open:<\/p>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"4415371\" data-e-type=\"widget\" data-id=\"4415371\">- <strong>How<\/strong> are <strong>dealcoholised wines perceived<\/strong> by consumers?<\/p>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"b93f45f\" data-e-type=\"widget\" data-id=\"b93f45f\">- <strong>What<\/strong> are the ideal <strong>drinking occasions<\/strong> for these beverages?<\/p>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"b06e65e\" data-e-type=\"widget\" data-id=\"b06e65e\">- <strong>How<\/strong> are <strong>dealcoholised wines<\/strong> positioned in the <strong>HORECA<\/strong> sector?<\/p>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"594214c\" data-e-type=\"widget\" data-id=\"594214c\">- <strong>What<\/strong> are the challenges and <strong>opportunities<\/strong> for <strong>producers<\/strong> and <strong>distributors<\/strong>?<\/p>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"f53414b\" data-e-type=\"widget\" data-id=\"f53414b\">To answer these and other questions, we have created three separate surveys, each aimed at a specific group:<\/p>\n\t\t<div class=\"elementor-element elementor-element-619577f e-con e-atomic-element e-flexbox-base e-default-div wt-n-list \" data-id=\"619577f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"619577f\" data-e-type=\"e-flexbox\" data-id=\"619577f\">\n    <div class=\"elementor-element elementor-element-575e23f e-con e-atomic-element e-flexbox-base e-default-div wt-n-li \" data-id=\"575e23f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"575e23f\" data-e-type=\"e-flexbox\" data-id=\"575e23f\">\n    \t\t\t\n<hr class=\"wt-n-li-bar e-divider-base\" data-interaction-id=\"10a54f2\" data-e-type=\"widget\" data-id=\"10a54f2\" \/>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"45bcddd\" data-e-type=\"widget\" data-id=\"45bcddd\">For HORECA professionals: <a href=\"https:\/\/us7.list-manage.com\/survey?u=bfe153cb30760186f4ed3c245&amp;id=d5d9448b9a&amp;e=*|UNIQID|*\" target=\"_blank\"><u><strong>Go to the survey<\/strong><\/u><\/a><\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-28e78c3 e-con e-atomic-element e-flexbox-base e-default-div wt-n-li \" data-id=\"28e78c3\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"28e78c3\" data-e-type=\"e-flexbox\" data-id=\"28e78c3\">\n    \t\t\t\n<hr class=\"wt-n-li-bar e-divider-base\" data-interaction-id=\"18c171c\" data-e-type=\"widget\" data-id=\"18c171c\" \/>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"a0ef739\" data-e-type=\"widget\" data-id=\"a0ef739\">For wine sales agents and representatives: <a href=\"https:\/\/us7.list-manage.com\/survey?u=bfe153cb30760186f4ed3c245&amp;id=b78c56a42c&amp;e=*|UNIQID|*\" target=\"_blank\"><u><strong>Go to the survey<\/strong><\/u><\/a><\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-c1a0524 e-con e-atomic-element e-flexbox-base e-default-div wt-n-li \" data-id=\"c1a0524\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c1a0524\" data-e-type=\"e-flexbox\" data-id=\"c1a0524\">\n    \t\t\t\n<hr class=\"wt-n-li-bar e-divider-base\" data-interaction-id=\"0b0f6f0\" data-e-type=\"widget\" data-id=\"0b0f6f0\" \/>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"1408807\" data-e-type=\"widget\" data-id=\"1408807\">For everyday (private) wine consumers: <a href=\"https:\/\/us7.list-manage.com\/survey?u=bfe153cb30760186f4ed3c245&amp;id=97a10b20af&amp;e=*|UNIQID|*\" target=\"_blank\"><u><strong>Go to the survey<\/strong><\/u><\/a><\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"976b8d3\" data-e-type=\"widget\" data-id=\"976b8d3\">We invite you to take part in the survey that matches your category. Your opinion is essential to gaining a complete and accurate picture of the market.<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"c4d1d13\" class=\"wt-n-h e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"c4d1d13\">Wine Market Trends: The Rise of Dealcoholised Alternatives<\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"f7b7f1e\" data-e-type=\"widget\" data-id=\"f7b7f1e\">For the <strong>wine producers<\/strong> who follow us, this survey offers a unique opportunity to better understand changing <strong>market<\/strong> <strong>dynamics<\/strong>. The findings of this research could provide valuable insights to inform future strategies, helping you decide whether and how to respond to the growing interest in <strong>dealcoholised alternatives<\/strong>. Whether you are curious to explore new product lines or simply keen to better understand shifts in consumer tastes, your participation in this survey will be extremely valuable.<\/p>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"05f467b\" data-e-type=\"widget\" data-id=\"05f467b\">We would like to stress that all data collected will be handled in full compliance with current privacy regulations. Details are available on the relevant survey page.<\/p>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"8ed240e\" data-e-type=\"widget\" data-id=\"8ed240e\">This research is not just <strong>an opportunity<\/strong> for us at <strong>Wine Terroir Import<\/strong> to understand the market better. It is an initiative intended to <strong>benefit the entire wine community<\/strong>. We are committed to sharing the key findings of this survey, offering valuable <strong>insights<\/strong> that can guide informed decisions and spark further discussion on the future of <strong>dealcoholised wines<\/strong>.<\/p>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"1dfe481\" data-e-type=\"widget\" data-id=\"1dfe481\">Your participation is crucial to the success of this research. Every response will help build a clearer, more detailed picture of how <strong>dealcoholised wines<\/strong> are influencing the <strong>market<\/strong> and drinking <strong>habits<\/strong>.<\/p>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"fb30d93\" data-e-type=\"widget\" data-id=\"fb30d93\">We therefore invite you to spare a few minutes to complete the survey. Your experience and perspective are invaluable in fully understanding the dynamics of this evolving sector.<\/p>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"1b4be91\" data-e-type=\"widget\" data-id=\"1b4be91\">Thank you in advance for your contribution. Together, we can explore and shape the future of dealcoholised wine on the Italian and international wine scene.<\/p>\n\t\t\t\t\t\n<hr class=\"wt-n-sep e-divider-base\" data-interaction-id=\"17cc8b5\" data-e-type=\"widget\" data-id=\"17cc8b5\" \/>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"9f430ac\" data-e-type=\"widget\" data-id=\"9f430ac\">Sources: <\/p>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"60c5af0\" data-e-type=\"widget\" data-id=\"60c5af0\">[1] <a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/non-alcoholic-wine-market-report\" target=\"_blank\"><u>https:\/\/www.grandviewresearch.com\/industry-analysis\/non-alcoholic-wine-market-report<\/u><\/a><\/p>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"4c81079\" data-e-type=\"widget\" data-id=\"4c81079\">[2] <a href=\"https:\/\/www.alcol.net\/consumo-di-bevande-alcoliche-dei-giovani-in-italia-dal-2000-ad-oggi-una-revisione-sistematica\/\" target=\"_blank\"><u>https:\/\/www.alcol.net\/consumo-di-bevande-alcoliche-dei-giovani-in-italia-dal-2000-ad-oggi-una-revisione-sistematica\/<\/u><\/a><\/p>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dealcoholised Wines: Market Trends and Changing Consumption Habits \u2013 A Survey on the Future of Wine<\/p>\n","protected":false},"author":1,"featured_media":3189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4177,4180],"tags":[],"class_list":["post-4222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curiosities","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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