Dealcoholised Wines: Market Trends and Changing Consumption Habits – A Survey on the Future of Wine
The wine world is undergoing a significant transformation, with dealcoholised wines emerging as a fast-growing trend. According to a recent report by Grand View Research [1], the global dealcoholised wine market is set to grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2030, reaching a value of 3.78 billion dollars by 2030.
This growth is driven in part by a shift in drinking habits, particularly among young people. A study by the Osservatorio Permanente Sui Giovani e l'Alcol found that the proportion of drinkers aged 15 to 19 fell markedly between 2000 and 2015 [2], pointing to a trend towards healthier lifestyle choices.
At Wine Terroir Import we always keep a close eye on new dynamics in the industry, which is why we have decided to launch an in-depth survey into this phenomenon. Our aim is to gain a better understanding of the perceptions, drinking habits and market opportunities surrounding dealcoholised wines and non-alcoholic drinks in the Italian wine sector.
Exploring the Future of Dealcoholised Wine
Dealcoholised wines represent an intriguing development in the world of wine. They offer an alternative for those who want the taste of wine without the alcohol, opening up new drinking occasions and market possibilities. This trend ties in with the growing interest in a healthier lifestyle, which is leading many consumers to actively seek to cut down on their alcohol intake.
However, many questions remain open:
- How are dealcoholised wines perceived by consumers?
- What are the ideal drinking occasions for these beverages?
- How are dealcoholised wines positioned in the HORECA sector?
- What are the challenges and opportunities for producers and distributors?
To answer these and other questions, we have created three separate surveys, each aimed at a specific group:
For HORECA professionals: Go to the survey
For wine sales agents and representatives: Go to the survey
For everyday (private) wine consumers: Go to the survey
We invite you to take part in the survey that matches your category. Your opinion is essential to gaining a complete and accurate picture of the market.
Wine Market Trends: The Rise of Dealcoholised Alternatives
For the wine producers who follow us, this survey offers a unique opportunity to better understand changing market dynamics. The findings of this research could provide valuable insights to inform future strategies, helping you decide whether and how to respond to the growing interest in dealcoholised alternatives. Whether you are curious to explore new product lines or simply keen to better understand shifts in consumer tastes, your participation in this survey will be extremely valuable.
We would like to stress that all data collected will be handled in full compliance with current privacy regulations. Details are available on the relevant survey page.
This research is not just an opportunity for us at Wine Terroir Import to understand the market better. It is an initiative intended to benefit the entire wine community. We are committed to sharing the key findings of this survey, offering valuable insights that can guide informed decisions and spark further discussion on the future of dealcoholised wines.
Your participation is crucial to the success of this research. Every response will help build a clearer, more detailed picture of how dealcoholised wines are influencing the market and drinking habits.
We therefore invite you to spare a few minutes to complete the survey. Your experience and perspective are invaluable in fully understanding the dynamics of this evolving sector.
Thank you in advance for your contribution. Together, we can explore and shape the future of dealcoholised wine on the Italian and international wine scene.
Sources:
[1] https://www.grandviewresearch.com/industry-analysis/non-alcoholic-wine-market-report
