Discover the excellence of premium alcohol-free wines with Wine Terroir Import at the Linfa Dry Society. An exclusive event in Milan blending design, plant-based cuisine and Bolle Drinks.
Linfa Dry Society – 31/01/2026
2026 has confirmed what is now an unstoppable trend in the drinks sector: the search for a sensory experience that goes beyond alcohol content. This is no longer simply a temporary abstention linked to Dry January, but a genuine evolution in taste. Against this backdrop, Wine Terroir Import continues to lead the way in Italy, selecting and distributing premium alcohol-free wines capable of challenging the most demanding palates.
To seal this vision, on 31 January we will be partnering a unique event in the heart of Milan: the Linfa Dry Society.
Edoardo Valsecchi’s idea: a contemporary, "fluid" brunch
The event is the brainchild of Edoardo Valsecchi, owner of Linfa, an outstanding venture that has revolutionised plant-based dining in Italy and was named the country’s best plant-based restaurant in the 50 Top Italy 2025 guide.
Valsecchi conceived the "Linfa Dry Society" as a Standing Brunch Experience in which atmosphere, design and signature cuisine come together in an entirely alcohol-free format. Wine Terroir Import responded enthusiastically to the invitation, bringing its expertise to curating a drinks offering that makes no compromises on aromatic complexity.
Edoardo Valsecchi
The Wine Terroir selection and the contribution of Cristina Mercuri DipWSET
Offering premium alcohol-free wines requires rigorous selection and in-depth technical knowledge. Our offering for the event, featuring the Bolle Drinks brand, is the result of meticulous work carried out in collaboration with Cristina Mercuri DipWSET.
The expertise of such an authoritative figure in the international wine world enabled us to identify products that retain the structure, elegance and perlage typical of great wines, despite having had their alcohol removed.
Why Bolle Drinks is the benchmark in the sector
Within our portfolio, Bolle Drinks represents technological excellence applied to viticulture. But what sets these products so far apart from ordinary soft drinks?
Cutting-edge dealcoholisation techniques: Processes that preserve the grape’s polyphenols and primary aromas, with a non-alcoholic second fermentation.
Complex sensory profile: Balanced acidity and a persistent finish.
Food pairing: The ability to stand up to Linfa’s plant-based and gluten-free cuisine.
You can find out more about the production methods and the reasons behind our choice in our in-depth article on alcohol-free wines and extraction techniques.
Where design meets innovation at Visionnaire
The Linfa Dry Society will be hosted at the Visionnaire Milano showroom in Piazza Cavour 3. In this setting of luxury and design, the excellence of our wines will find its natural home.
Representing Wine Terroir Import on the day will be Jose David Ramirez. Jose will be there to welcome guests, guide them through the Bolle Drinks tasting and explain how the trend for premium alcohol-free wines is redefining the standards of luxury hospitality and mindful wellbeing.
Join us at the Linfa Dry Society
We look forward to seeing you as we close Dry January with a toast to the future.
Where: Linfa at Visionnaire – Piazza Cavour 3, Milan
When: Saturday 31 January, from 12:00
Experience: 100% plant-based cuisine, live music, design and 0% alcohol sparkling wines.
