An Innovative Partnership to Raise Wine Culture: Training for the Horeca Trade, Starting with Restaurants and Wine Shops
At a time when the Horeca trade faces significant challenges, not least a shortage of skilled staff, Wine Terroir Import is taking a step forward. We are delighted to announce our strategic partnership with Mercuri Wine Club, led by the expert Cristina Mercuri DipWSET. This collaboration stems from our firm belief that wine culture and wine education are fundamental to the success of our clients in the B2B trade: restaurants, wine shops and wine bars.
The Challenge Facing the Horeca Trade: Staffing and Wine Training
The restaurant and wine shop sector is going through a period of transformation. The shortage of skilled staff has become a growing concern, with a direct impact on the quality of service and the customer experience. As importers and distributors of quality wines, we recognise that our role goes beyond simply supplying products: we must be partners in the growth and success of our clients.
Our Response: Wine Culture and Wine Education
Our partnership with Mercuri Wine Club is our practical response to these challenges. By offering top-level training, we aim to:
1. Bridge the Knowledge Gap: Give restaurant and wine shop staff the skills they need to excel in wine service.
2. Enhance the Customer Experience: Well-trained staff mean happier, more loyal customers.
3. Boost Sales: Greater wine knowledge translates into a better ability to recommend and sell.
4. Create Added Value: We offer our B2B clients not only quality products, but also the tools to make the most of them.
Mercuri Wine Club and Cristina Mercuri DipWSET: A Partner of Excellence
Cristina Mercuri, with her extensive experience and as a candidate for the Master of Wine title, brings an unrivalled level of expertise. Mercuri Wine Club offers:
- WSET courses tailored to the needs of the Horeca trade
- Specialist masterclasses on topics relevant to restaurants and wine shops
- Bespoke consultancy to improve wine lists and staff training
Cristina Mercuri DipWSET and Mercuri Wine Club
An Exclusive Offer for Our Clients
As part of this partnership, from today we are offering all our clients an exclusive 15% discount code on all Mercuri Wine Club courses and training activities. To obtain your code, contact us at info@wineterroir.it.
Once you have your discount code and have chosen your course, simply enter it at checkout to receive a 15% discount on the total and complete your enrolment.
The full training programme is available at www.wine-club.it and is continually expanded throughout the year.
The main course locations are:
- Milan
- Trento
- Rome
- Asti
- Naples
- Palermo
- Verona
- Taranto
For groups of students, bespoke courses and events can also be arranged, with dates, times and venues tailored to the specific needs of the Horeca trade.
Why This Partnership Matters for the Horeca Trade
1. Tackling the Shortage of Skilled Staff: By training existing staff and attracting new talent to the sector.
2. Improving Competitiveness: By giving restaurants and wine shops the tools to stand out in a crowded market.
3. Promoting Wine Culture: By raising the level of wine knowledge and appreciation among trade professionals.
4. Building an Ecosystem of Value: By connecting importers, restaurateurs and educators for mutual benefit.
How to Make the Most of This Opportunity
1. Staff Training: Enrol your team on WSET courses or specialist masterclasses.
2. Consultancy for Your Business: Take advantage of the consultancy services to optimise your wine offering.
3. Networking: Attend training events to build valuable connections within the trade.
The partnership between Wine Terroir Import and Mercuri Wine Club represents our tangible commitment to the Horeca trade. By investing in training and wine culture, we not only supply quality wines but also provide the tools to make the most of them.
Together, we can raise the standards of the trade and meet today's challenges with innovative, valuable solutions.
Ready to turn challenges into opportunities? Contact us today at info@wineterroir.it to receive your exclusive 15% discount code and begin your journey of growth with Mercuri Wine Club. Together, we can build a brighter future for the Italian Horeca trade!
